Brand Identity project for Roots - an Interior Design company specialising in sourcing bespoke fixtures, fittings and furniture. Roots sources high end and luxurious pieces of furniture and go by the saying 'less is more'.
I decided on a monochrome colour scheme as I felt it reflected Roots subtle and tasteful approach to Interior Design.
I wanted the business card to look professional and high end so I chose to emboss 'ROOTS'. Doing this made the cards look striking and eye-catching while still being understated and minimal. This also kept with the theme of 'less is more'

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