Re-branding project for one of the leading quality jewellers in the UK, Goldsmiths. This was given to me as a task showcase my branding skills. 
Gen Z no longer care for diamonds and instead are more captivated by social media. The brief was to re imagine Goldsmiths as an environmentally conscious, non-traditional, and contemporary brand that speaks to the younger generations. I wanted to create an identity that stood out in the saturated market. 
I decided to base my designs on 3 key words:
Contemporary, Futuristic, Movement
And the 3 new brand values I wanted Goldsmiths to have:
Influential, Sustainable, Forward thinking

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